Comparison worksheet

Opportunity Comparison Scorecard

Compare opportunities against the same criteria. Scores help expose differences; they do not replace evidence, professional review, or judgment.

Before scoring

Name the opportunities and your non-negotiables.

Opportunity AOpportunity BOpportunity CNon-negotiable decision criteria

Score 1–5

Use the same standard for every opportunity.

Use 1 for poor or unsupported fit and 5 for strong, evidence-supported fit. Leave a score blank when the answer is still unknown.

Criterion	Opportunity A	Opportunity B	Opportunity C
Owner-role fitThe weekly responsibilities match the work and leadership role I am prepared to perform.	Owner-role fit, Opportunity A score	Owner-role fit, Opportunity B score	Owner-role fit, Opportunity C score
Time and lifestyle fitThe schedule, intensity, travel, and family impact fit my stated boundaries.	Time and lifestyle fit, Opportunity A score	Time and lifestyle fit, Opportunity B score	Time and lifestyle fit, Opportunity C score
Capital fitThe complete capitalization plan fits my resources and liquidity requirements.	Capital fit, Opportunity A score	Capital fit, Opportunity B score	Capital fit, Opportunity C score
Operating modelI understand how the business delivers value and what drives local execution.	Operating model, Opportunity A score	Operating model, Opportunity B score	Operating model, Opportunity C score
Demand and marketingThe demand assumptions and local marketing responsibilities are supported by evidence.	Demand and marketing, Opportunity A score	Demand and marketing, Opportunity B score	Demand and marketing, Opportunity C score
Training and supportThe promised support is specific and consistent with franchisee experience.	Training and support, Opportunity A score	Training and support, Opportunity B score	Training and support, Opportunity C score
Unit economicsThe model separates revenue from profit and survives conservative assumptions.	Unit economics, Opportunity A score	Unit economics, Opportunity B score	Unit economics, Opportunity C score
Validation consistencyCurrent and former franchisee conversations reveal explainable patterns.	Validation consistency, Opportunity A score	Validation consistency, Opportunity B score	Validation consistency, Opportunity C score
Territory and locationThe written rights, site requirements, and local conditions support the plan.	Territory and location, Opportunity A score	Territory and location, Opportunity B score	Territory and location, Opportunity C score
Agreement and exitI understand the material renewal, transfer, termination, guarantee, and exit terms.	Agreement and exit, Opportunity A score	Agreement and exit, Opportunity B score	Agreement and exit, Opportunity C score

Interpretation

Record the evidence behind the scores.

Strongest evidenceMost consequential assumptionsUnresolved questionsReasons to pause or walk away

Use this as a working document, not a substitute for advice.

This resource is educational and does not provide legal, accounting, tax, investment, or financial advice. Review your specific situation and documents with qualified professionals before making a commitment.